Brokers are looking for vendors who can give their clients the world—or at least a super-competitive benefits package. They’re turning to BenefitPitch to find out which vendors can offer not just the bread-and-butter healthcare packages their clients need but also the innovative service types their clients want.
These are the top 10 service types brokers were searching for on BenefitPitch in 2023. Use them as a guide to refine your offerings and attract brokers in 2024.
1. EAP Services
Employee Assistance Programs (EAP) and stress resilience services take center stage in the quest for a happier, healthier workplace. Brokers are drawn to these offerings not just for the mental well-being of employees but because a stress-free workforce translates to higher productivity and lower turnover—a win-win for both employers and brokers alike.
2. Behavioral/Mental Health
In the intricate web of employee well-being, behavioral and mental health services have emerged as a benefits cornerstone. A mentally resilient workforce not only experiences improved job satisfaction but also enhances overall productivity. Brokers are looking for vendors whose mental health solutions align with the movement of employee care, making their services invaluable in the eyes of discerning brokers.
3. Pet Services (Pet Insurance/Pet Wellness)
Pets as dependents? Brokers are embracing pet benefits because offering them speaks volumes about a company's commitment to what brings employees happiness: their pets. Offering pet insurance and wellness programs positions brokers as forward-thinking allies, understanding that pet-friendly benefits can be a paw-sitively powerful retention tool.
4. COBRA
Brokers recognize that providing smooth COBRA transitions isn't just about legal compliance. Offering COBRA is a strategic move—especially in a year marked by major layoffs. By simplifying this process, brokers ensure client satisfaction, maintain positive employer-employee relations, and solidify their reputation as reliable benefits advisors.
5. ACA Compliance & Reporting
As regulations tighten, brokers are laser-focused on ACA compliance and reporting services. The "why" here is crystal clear: brokers must provide clients with seamless adherence to complex healthcare regulations. Brokers offering these services become indispensable partners, ensuring clients avoid compliance pitfalls while saving time and resources.
6. Fertility
Navigating the landscape of benefits, fertility services have become a key player. Brokers see the allure not only in attracting a younger workforce but also in fostering a workplace culture that acknowledges the holistic needs of employees. It's about more than perks; it's about supporting life's pivotal moments, resonating deeply with employees, and fostering loyalty.
7. Leave Management
Vendors providing comprehensive leave management services become sought-after partners. The allure lies in simplifying the often intricate process of tracking and managing employee leaves. Brokers see in these services a means to empower clients with streamlined HR processes, fostering efficiency and compliance in equal measure.
8. Child Care Services
In the pursuit of cultivating family-friendly workplaces, child care services have taken a prominent seat at the benefits table. Brokers, keenly aware of the changing demographics of the workforce, recognize the appeal of vendors incorporating child care services into their repertoire. Offering solutions that support working parents not only boosts employee morale but also positions brokers as champions of work-life balance.
9. Diabetes Management
Diabetes management services have garnered attention as brokers seek comprehensive benefits that cater to the well-being of employees with chronic conditions. Vendors who integrate diabetes management into their offerings align with the dual objectives of promoting health-conscious workplaces and mitigating long-term health-related costs.
10. Total Rewards
Total rewards encompass not just traditional benefits but a holistic approach that includes recognition, career development, and work-life balance. Brokers recognize that a total rewards mindset enhances employee satisfaction, engagement, and ultimately, retention. They’re seeking vendors with the foresight to understand that benefits go beyond the tangible and encompass the entirety of the employee experience.
What Do Brokers Want?
Understanding the pulse of broker preferences is key to hitting your sales goals in 2024. By joining BenefitPitch as a vendor, you gain access to insights on the top monthly searches.
The Basic Analytics package gives you real-time page insights for relevant search types and broker views. Our Advanced Insights allows you to dive deeper, with the ability to view keyword and service type searches, and sitewide search activity by brokerage firm.
Sign up today at https://www.benefitpitch.com/.